Nissan focuses on maintain and implement better quality standards to ensure people with more comfortable and safe drive. There vision is expressed in their statement as: This is only achieved through set of objectives that needs to be focused and better implemented through effectiveness and efficiency.
Using information from at least three different sources prepare a word paper in which you describe the elements of the marketing mix product, place, and promotion. In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the development of the organizations marketing strategy and tactics.
Describe how each element is implemented.
Be sure to specifically identify your selected organization and the industry in which it exists. Also a minimum of three references are required. Ford Motors Company Introduction Marketing mix is the sole vehicle for creating and delivering customer value.
The four key marketing variables e. All these variables play a valuable and crucial role in setting an organization marketing strategy and plan. In order to fulfill the ongoing requirement of the target market, the marketing management has to effectively control the elements of the marketing mix.
It also helps in identifying the image or value of the product in the market place or in consumers mind. In the product, if the correct combination of the four P's are effectively conceived, then only it will be easy for the marketer to easily better their results and marketing potency The Importance of Marketing Mix and the 4 Key Mix Elements, Four P's of marketing mix is product, price, place and promotion.
In order to understand the impact of marketing mix to develop the marketing strategies and tactics of an organization, I am going to analyze the various parameters that are associated with Ford Motors.
The Headquarter of the company is situated in Dearborn, Michigan. The main work of the company innovates, formulates, and produces cars and trucks all over the world. Automotive and Financial services are the two key sectors in which the company flourishes its business activities Ford Motor Company: In the automotive sector, the company sells its products under the various brand names e.
Ford, Mercury, Lincoln, and Volvo brand. Whereas the Financial services sector, it offer automotive financing products to and through automotive dealers.
The mission of the company is to maximize its profit earning capacity by offering quality products all over the world Ford Motor Company: The company has more thanemployees and this is an American multinational corporation, which is world's third largest automotive company.
The global marketing strategy of the Ford Motors stated that it aim is to increase the sales revenues by providing quality products at the reasonable price to the customers as per their needs or desires.
If there is any changes in the combination of the marketing mix, it will alter the pre stated marketing strategy and tactics of the company Ford Motor Company: Impact of Marketing Mix Elements The key elements of the marketing mix affect the development of the organization's marketing strategy and tactics in both the manners i.
The marketing mix of the Ford Motors is as follows: Products It is the vital element of the marketing mix because all other element of the marketing mix highly depends on the first P of the marketing mix i. The product is defined as the tangible or intangible element, The expert describes how each element is implemented.In , Henri Ford in Michigan, United States of America founded the Ford motor company or Ford Corporation.
The Headquarter of the company is situated in Dearborn, Michigan. The main work of the company innovates, formulates, and produces cars and trucks all over the world. Trucks 3. and tractors in its product mix.
the firm’s Motorcraft brand includes automotive parts for most of Ford’s vehicles. Ford Motor Company’s marketing mix enables the firm to reach its target customers worldwide.
Thus. Organizational outputs are included in this element of the marketing mix. Tractors /5(1). A Ford Transit (VO) E. Ford Motor Company’s marketing mix combines different strategies and tactics to maximize the firm’s performance in the global auto industry. (Photo: Public Domain) Ford Motor Company’s marketing mix (4Ps) supports the firm’s ability to connect with its target customers.
The marketing mix or 4Ps (Product, Place, Promotion & Price) is the set of strategies that a company uses for its marketing plan. Tesla maintains significant managerial control in all components of its marketing mix. My topic of study is “The Marketing Strategy of Ford Motor” compared the Ford product with the other automobile product in the aspects of features, new technology, modern look, cheap price, luxurious interior design, mileage efficiency during the conducting of event show in entire area of the city.5/5(5).
Ford Motors Marketing Mix – Product, Place, Price and Promotion Ford is among the most well known and biggest automotive brands of the world. The brand is dedicated to a better future for the planet while also working for more safety of the passengers.